The Chinese Smartphone market is a very important one for every manufacturer. Today we have reports suggesting that LG may soon pull out of the Chinese market due to tough competition from the Chinese Smartphone manufacturers.
The report comes after LG Mobile Communications division continued to report a loss even in Q4 2017. However, LG Electronics as a whole was profitable.
The Mobile division lost about $192.33 million in Q4 2017, whereas the brand reported a profit of $2.24 billion. Even though the loss from the mobile division is not low, it is better compared to the $331.37 million loss reported in Q3 2017.
The reduced loss for the fourth quarter compared to the third quarter is credited to good holiday season sales for premium LG Smartphones and is also the result of a shakeup at the top-level of LG Mobile Division which happened after the huge loss reporting of Q3 2017.
The current chief of LG Mobile Communications Division is Mr. Hwang Jeong-hwan, who has many years of experience in the research and development side of LG Smartphones, including the first LG Smartphone that was launched back in 2009.
Moving out of the Chinese market is not a sudden move from LG, as they have not been really concentrating on the Chinese market for some time now. The latest LG flagship Smartphone models, the LG G6 and LG V30 have not been announced in China at all, and the official Chinese LG website lists the older LG G5 as the highest end offering.
Back at CES 2018, LG Vice Chairman Cho Sung-jin mentioned that LG will stop rolling out a new Smartphone every year. Instead, the brand will frequently update their lineup with fewer hardware improvements.
Talking about LG Smartphone announcements to come, we won’t be seeing the LG G7 launch at the MWC event as expected earlier. LG executives have confirmed this and also mentioned that the device may launch a little late.
What we are confirmed to see at MWC is an upgraded version of the existing LG V30 device with advanced artificial intelligence features allegedly to be called “LG V30 Plus Alpha”.