Google Blocked Youtube on Amazon’s Echo Show and Fire TV devices

google amazonIt seems like the conflict between tech giants Google and Amazon are progressing every day. In the recent turn of events, Google started to block Youtube access on Amazon’s Echo show and is even notifying Amazon Fire TV users won’t be able to access Youtube from January 1st. Some of the users also reported the same issue a couple of days ago, when the youtube app on Amazon devices redirected to the standard web view.

A Google spokesperson came out with a frank statement blaming Amazon’s past unwillingness to strike a business deal with Google. Prior to this, Amazon never sold Google’s Home smart speaker.

Google’s spokesperson said  “We’ve been trying to reach an agreement with Amazon to give consumers access to each other’s products and services. But Amazon doesn’t carry Google products like Chromecast and Google Home, doesn’t make Prime Video available for Google Cast users, and last month stopped selling some of Nest’s latest products. Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and FireTV. We hope we can reach an agreement to resolve these issues soon.

Amazon came back with a response to this statement on Tuesday afternoon, releasing the following statement “Echo Show and Fire TV now display a standard web view of YouTube.com and point customers directly to YouTube’s existing website. Google is setting a disappointing precedent by selectively blocking customer access to an open website. We hope to resolve this with Google as soon as possible.

This take-down clearly denotes that it isn’t about technical differences, but about conflicts in companies. Both of these companies have a clear history of conflicts and differences. This includes things like Amazon not implementing Android, its decision to make a separate app store and not adding google’s products on their website.

Amazon and Google have been discussing this for a long time to develop a mutually beneficial relationship, but from what we can see, it’s not working very well. Google obviously wants its hardware products such as Google home and chromecast to be available via Amazon, but Amazon isn’t willing to sell products which are competing with its own hardware initiatives. This probably explains why you can’t purchase an Apple TV from Amazon. In the same way, Google’s cast feature doesn’t work on amazon prime video, which makes it hard for Android users to watch video on big screen.

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Rachit Singh is an Author, Marketer & Speaker. Owns scribbify. Contributes Columns and has been featured in many publications and blogs.

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